Bilingual Social Media & Content Specialist

Location: This position works out of the Phoenix Corporate office

Language Requirement: Bilingual (English & Spanish)

Reports to: Sr. Director of Marketing

About Risas Dental and Braces

At Risas Dental and Braces, we’re redefining what it means to go to the dentist. Founded on a commitment to Making Lives Better, we’ve built a high-growth, purpose-driven dental organization that provides affordable, compassionate care to underserved communities. With over a decade of financial success and expansion, Risas has helped hundreds of thousands of patients to smile brighter — regardless of insurance status or income level. Risas has enjoyed over 25,000 5 star reviews and an NPS score of 86 which reflects a world-class organization with exceptional customer loyalty and satisfaction.

In the last 12 years, Risas has reached almost 1 billion dollars in sales and has served over 1 million patients in 5 markets – Phoenix, Tucson, Denver, San Antonio, and Las Vegas. Our vision is to double in the next 5 years.

We believe in putting people first: Our patients, our team members, and our communities. Our culture is collaborative, mission-focused, and rooted in service. Now, we’re seeking a visionary Senior Director of Marketing to help scale our impact even further.

The Role

Are you a creative social media professional who knows how to engage an audience? Risas Dental and Braces is searching for a Bilingual (English/Spanish) Social Media & Content Specialist to lead and elevate our social media presence. This role offers the opportunity to create and publish content to nurture, inform, and educate our patients.

This full-time hybrid opportunity is based in Phoenix, Arizona with 3 days in office and 2 days remote. Occasional travel is required to serve our markets throughout Phoenix, Tucson, Denver, Las Vegas, and San Antonio.

Key Responsibilities:

• Own and lead social media strategy across Facebook, Instagram, TikTok, YouTube, and X (formerly Twitter)
• Create, curate, and publish high-quality multimedia content including short-form videos
• Manage our content calendar, community interaction, and audience growth
• Monitor and respond to comments, messages, and mentions in a timely and professional manner
• Build and maintain community relationships, and proactively engage with relevant communities to expand reach
• Monitor trends, conversations, and platform updates to keep our content fresh and relevant
• Ensure brand consistency and a cohesive voice across all social media channels
• Collaborate with other members of the Marketing team and offices to align social media efforts with broader marketing and brand goals
• Oversee social media campaigns and projects, coordinating timelines, deliverables, and resources
• Travel to Risas events to capture content, network, and represent the Risas Dental brand
• Track performance metrics (engagement, reach, impressions, conversions) and provide actionable insights
• Test and optimize content for maximum engagement and ROI
• Maintain awareness of dental industry trends and activities to keep content relevant and competitive

Skills and Qualifications:

• Fluent in both English and Spanish (speak, read, and write)
• BS/BA degree in Marketing, Communications, Public Health, etc. preferred
• Proven experience in social media content creation (bonus if you have healthcare experience)
• Strong understanding of social platform algorithms and trends
• Confident shooting and editing video, including angles
• Proficient with Canva, Adobe Creative Cloud, and/or similar design and video editing tools
• Strong writing and editing skills with an eye for brand tone
• Proficiency in social media management and project management tools
• Creative, proactive, and detail-oriented
• Comfortable working in a fast-paced, evolving environment
• Passionate about connecting with audiences and telling brand stories

Benefits:

• 401(k)
• 401(k) matching
• Dental Coverage
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Why Join Risas?

• Be part of a rapidly growing organization that’s transforming access to dental care
• Lead a marketing team with real impact on people’s lives
• Competitive compensation, bonus opportunities, and full benefits
• Purpose-driven culture with a passionate, values-based leadership team